Your customers buy from you because of how they feel emotionally. They may sound concerned about the price, they’re talking about the cost of your bid.
But they will buy because of how you and your employees make them feel.
One of the reasons the most successful businesses I know are successful is because they do a better job of taking care of “difficult” customers. They are NOT successful because those customers are right.
They are successful because they do a great job of putting a lot of attention on the taking care of that customer – from initial contact, to final check.
Consider this – Your Company’s ability to have your customer’s feel great about spending money with you is directly related to how profitable you are.
Greg Neil is a recognized leader in the field of management consulting for the construction industry. For the past 15 years Gregory Neil Associates has consistently brought greater profitability and efficiency to construction related companies of all sizes. For more information, articles, and helpful videos please visit: http://www.gregoryneilassociates.com or contact Greg at 415-258-2873 or greg@gregoryneilassociates.com
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